I’m doing something I don’t usually do, today – talking directly to business owners!
I’m sure a lot of you have your own businesses. Even if you don’t, the tips in this article can apply to many different kids of marketing – from promoting your favorite charity to recruiting kids for participation in local activities.
As many of you know, I am all about social media. I even have my own social media company! However, I still believe in good, old school visual marketing through flyers and postcards. I’ve posted flyers all around Seattle – and gotten clients from doing it!
One of the things that I don’t want to do with flyering is waste my time. I’m out and about frequently, so why not just post flyers when I’m out doing what I’m already doing?
This is where my mobile marketing materials come in.
Last week, I posted about the things that I keep in my trunk, mentioning my mobile marketing kit. Here’s a picture of what’s inside:
Not only does it include flyers for my own businesses, it has flyers for businesses of my networking partners. This way, I can expand beyond promoting myself – and hopefully generate leads for the colleagues that I value.
I also have thumbtacks, tape and business cards in there – just in case I need them.
If I arrive somewhere early, it’s no problem – I can walk around to the coffee shops in the area and hang things up.
Are you a small business owner? What seemingly “old school” solutions have you used for marketing?